{"id":3631,"date":"2025-11-26T15:41:48","date_gmt":"2025-11-26T14:41:48","guid":{"rendered":"https:\/\/www.bluepointantwerpen.be\/?p=3631"},"modified":"2025-11-26T15:41:48","modified_gmt":"2025-11-26T14:41:48","slug":"anais-lorette-event-manager-at-agoria-in-person-events-connect-surprise-and-make-a-lasting-impact","status":"publish","type":"post","link":"https:\/\/www.bluepointantwerpen.be\/en\/blog\/2025\/11\/26\/anais-lorette-event-manager-at-agoria-in-person-events-connect-surprise-and-make-a-lasting-impact\/","title":{"rendered":"Ana\u00efs Lorette, Event Manager at Agoria: \u201cIn-person events connect, surprise, and make a lasting impact.\u201d"},"content":{"rendered":"<!--\n    Title: Single Post\n    PostTypes: post\n-->\n\n<section class=\"gc-single-post\" x-data=\"singlePost\">\n    <!--\n    Title: Container\n    Mode: preview\n    SupportsJSX: true\n-->\n\n\n<div class=\"gc-container\">\n    <div class=\"gc-breadcrumbs gc-single-post__breadcrumbs\">\n    <nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/div>\n        <div class=\"gc-single-post__wrapper\">\n            <div class=\"gc-single-post__inner-wrapper\">\n                                    <div class=\"gc-single-post__cat\">\n                        Events\n                    <\/div>\n                \n                                    <h1 class=\"gc-single-post__title\">Ana\u00efs Lorette, Event Manager at Agoria: \u201cIn-person events connect, surprise, and make a lasting impact.\u201d<\/h1>\n                \n                <div class=\"gc-single-post__subtitle\">26\/11\/2025<\/div>\n                <svg class='gc-single-post__icon' width=\"210\" height=\"180\" viewBox=\"0 0 210 180\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M180 90H210V120H180V90Z\" fill=\"#1600FF\"\/>\n<path d=\"M135 60H165V120H135V60Z\" fill=\"#223A67\"\/>\n<path d=\"M45 60H75V120H45V60Z\" fill=\"#C8C7B0\"\/>\n<path d=\"M90 60H120V180H90V60Z\" fill=\"#5FB2A1\"\/>\n<path d=\"M0 0H30V120H0V0Z\" fill=\"#7E9EC0\"\/>\n<\/svg>\n            <\/div>\n\n                            <img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.bluepointantwerpen.be\/wp-content\/uploads\/sites\/3\/Personeelsfeesten-1-1024x683.jpg\" class=\"gc-single-post__image\" alt=\"BluePoint Antwerpen - Personeelsfeesten - 0\" srcset=\"https:\/\/www.bluepointantwerpen.be\/wp-content\/uploads\/sites\/3\/Personeelsfeesten-1-1024x683.jpg 1024w, https:\/\/www.bluepointantwerpen.be\/wp-content\/uploads\/sites\/3\/Personeelsfeesten-1-300x200.jpg 300w, https:\/\/www.bluepointantwerpen.be\/wp-content\/uploads\/sites\/3\/Personeelsfeesten-1-768x512.jpg 768w, https:\/\/www.bluepointantwerpen.be\/wp-content\/uploads\/sites\/3\/Personeelsfeesten-1-1536x1024.jpg 1536w, https:\/\/www.bluepointantwerpen.be\/wp-content\/uploads\/sites\/3\/Personeelsfeesten-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>                        <div class=\"gc-single-post__introduction\"><p><strong>In recent years, the world has rediscovered just how essential human contact truly is, even in our hyper-connected age. In a sector like technology, this truth is more relevant than ever. At Agoria, the Belgian federation for technology companies, there\u2019s a firm belief that the future of innovation is also shaped in person: meeting face to face, exchanging ideas, co-creating, physically. Because when it comes to connecting economic actors, defending their interests, and driving their growth, there\u2019s nothing more powerful than a well-designed, and well-lived, event. <\/strong><\/p>\n<\/div>\n            <div><p><strong>Ana\u00efs Lorette<\/strong>, Event Manager at Agoria, shares her perspective on the comeback of physical events and what truly makes the difference.<\/p>\n<p>&nbsp;<\/p>\n<h2>A career based on passion and on-the-ground experience<\/h2>\n<p>When Ana\u00efs joined Agoria in the wake of Covid, she gave in-person events a central place in her work once again.<\/p>\n<p><strong>Ana\u00efs<\/strong>: \u201cI\u2019ve always worked in events. For ten years, I was involved with the Brussels Motor Show, a logistical giant, but more than anything, an explosion of collective energy. Our core strength was bringing people together, creating excitement, delivering shared experiences. The last show I co-organized was in 2020, just before everything came to a halt.<\/p>\n<p>\u201cThe sector took a serious hit. For me, that was the sign that it was time for a new direction. I joined Agoria for what was meant to be a six-month temporary role. Today, I lead the Events team. There are five of us, and we live and breathe in-person connection. We design, organise, and bring to life meaningful encounters between members.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h2>Digital has strengths, but human connection drives real impact.<\/h2>\n<p>At the heart of Belgium\u2019s tech ecosystem, Agoria understands better than anyone: ideas travel faster in person.<\/p>\n<p><strong>Ana\u00efs<\/strong>: \u201cWhen I joined Agoria, we were still navigating health regulations. Yet even then, you could feel it, people were eager to reconnect. Humans need contact. Screens can\u2019t replace body language, atmosphere, or the emotion that fills a room. Of course, digital formats have their place. For webinars or pure information sharing, they\u2019re very effective. But when the goal is connection, inspiration, or business development, digital reaches its limits quickly. It remains, of course, complementary to face-to-face learning and becomes an integral part of the overall experience.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h2>Turning events into multifaceted platforms<\/h2>\n<p>Through its events, Agoria creates business opportunities, shares expertise, and reinforces its image as a vibrant, innovative federation.<\/p>\n<p><strong>Ana\u00efs<\/strong>: \u201cWe don\u2019t do events just to tick a box. Every one of them is designed to deliver value. For our members, they are opportunities for visibility, partnerships, and knowledge exchange. Take our Corporate Event, for example. We created a trade fair with multiple pitching sessions on two stages simultaneously, a plenary session&#8230; all in just a few hours. It was fast-paced, dynamic, immersive. And that kind of format simply can\u2019t be replicated online. In-person isn\u2019t just a format; it\u2019s a full experience. You engage in all five senses. You create memories. And that stays with people.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h2>Hybrid? A useful tool, not the future<\/h2>\n<p>With the rise of digital tools, Agoria maintains a clear stance: technology is there to support real-life encounters.<\/p>\n<p><strong>Ana\u00efs<\/strong>: \u201cI\u2019m a bit torn on the concept of hybrid as a true evolution. Sure, livestreaming or broadcasting a plenary session can be helpful. But real interaction, real exchange, that\u2019s hard to replicate for remote participants.\u201d<\/p>\n<p>\u201cOf course, we keep exploring and testing new hybrid formats. We\u2019re also looking into how AI might enhance events. But as long as our members keep telling us, \u2018We want to meet, we want face-to-face connection,\u2019 in-person get togethers will remain one of the components of our strategy.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h2>A successful event? Organization, anticipation, and good relationships based on trust.<\/h2>\n<p>That\u2019s where <strong>BluePoint<\/strong> plays a key role, a modern, versatile event venue that aligns perfectly with Agoria\u2019s mission. Flexible, professional, and built for co-creation.<\/p>\n<p><strong>Ana\u00efs<\/strong>: \u201cFor me, organising an event is a bit like planning a wedding, no second chances. Everything needs to be on point, smooth, seamless, and aligned. And that only works with real partners, not just suppliers. What I really appreciate about BluePoint Antwerpen is their proactive mindset, flexibility, and willingness to co-create. The team doesn\u2019t just deliver, they think along with us, adapt, suggest ideas.\u201d<\/p>\n<p>\u201cAnd of course, the venue itself matters too. The recent upgrades at BluePoint Antwerpen have made the space even more modular. The rooms are bright, accessible, and well-designed. Plus, the location is just outside the city centre, so we avoid the usual traffic stress. Organising an event at BluePoint is plug-and-play. It allows me to focus on what really matters: high-quality content, flawless event flow, and participant satisfaction.\u201d<\/p>\n<\/div>\n        <\/div>\n<\/div>\n<\/section>\n\n\n<!--\n    Title: Article CTA\n-->\n\n     <section class=\"gc-article-cta\">\n    <!--\n    Title: Container\n    Mode: preview\n    SupportsJSX: true\n-->\n\n\n<div class=\"gc-container\">\n    <div class=\"gc-article-cta__box\">\n                 <div class=\"gc-article-cta__upper-title h4\">Start planning today<\/div>\n                 <h2 class=\"gc-article-cta__title\">Ook op zoek naar een locatie waar alles klopt voor jouw volgende event? <\/h2>\n                                      <div><p>Ontdek de mogelijkheden bij <a href=\"https:\/\/www.bluepointantwerpen.be\/?page_id=943\">BluePoint Antwerpen<\/a> en laat je inspireren door onze technologie.<\/p>\n<\/div>\n                                  <a\n        href=\"https:\/\/www.bluepointantwerpen.be\/en\/contact\/\" class=\"gc-button 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              <\/div>\n<\/div>\n    <img decoding=\"async\" width=\"1024\" height=\"652\" src=\"https:\/\/www.bluepointantwerpen.be\/wp-content\/uploads\/sites\/3\/Rectangle-133-1024x652.jpg\" class=\"gc-cta__image\" alt=\"\" srcset=\"https:\/\/www.bluepointantwerpen.be\/wp-content\/uploads\/sites\/3\/Rectangle-133-1024x652.jpg 1024w, https:\/\/www.bluepointantwerpen.be\/wp-content\/uploads\/sites\/3\/Rectangle-133-300x191.jpg 300w, https:\/\/www.bluepointantwerpen.be\/wp-content\/uploads\/sites\/3\/Rectangle-133-768x489.jpg 768w, https:\/\/www.bluepointantwerpen.be\/wp-content\/uploads\/sites\/3\/Rectangle-133.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, the world has rediscovered just how essential human contact truly is, even in our hyper-connected age. In a sector like technology, this truth is more relevant than ever. At Agoria, the Belgian federation for technology companies, there\u2019s a firm belief that the future of innovation is also shaped in person: meeting face to face, exchanging ideas, co-creating, physically. Because when it comes to connecting economic actors, defending their interests, and driving their growth, there\u2019s nothing more powerful than a well-designed, and well-lived, event.    <\/p>\n","protected":false},"author":2,"featured_media":1022,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[46,45],"class_list":["post-3631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-conferences","tag-events-en-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bluepointantwerpen.be\/en\/wp-json\/wp\/v2\/posts\/3631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bluepointantwerpen.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bluepointantwerpen.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bluepointantwerpen.be\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bluepointantwerpen.be\/en\/wp-json\/wp\/v2\/comments?post=3631"}],"version-history":[{"count":2,"href":"https:\/\/www.bluepointantwerpen.be\/en\/wp-json\/wp\/v2\/posts\/3631\/revisions"}],"predecessor-version":[{"id":3633,"href":"https:\/\/www.bluepointantwerpen.be\/en\/wp-json\/wp\/v2\/posts\/3631\/revisions\/3633"}],"wp:attachment":[{"href":"https:\/\/www.bluepointantwerpen.be\/en\/wp-json\/wp\/v2\/media?parent=3631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bluepointantwerpen.be\/en\/wp-json\/wp\/v2\/categories?post=3631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bluepointantwerpen.be\/en\/wp-json\/wp\/v2\/tags?post=3631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}